Introduction
Page speed is an important factor that every Web Development Company in USA has to focus on, and it's one that you need to pay attention to. It's no longer enough to just make sure your site loads quickly; today, we have the ability to measure our performance and optimize accordingly.
What is page speed?
Page speed is how long it takes for a website to load. The higher the number, the faster your site will be.
Page speed is measured in seconds, with lower numbers being better. A faster page means that users will have an easier time loading and navigating your site—and if they don't want to leave before they've finished using you, then chances are good that they'll return again!
A fast-loading site can improve user experience by reducing dwell times (the amount of time people spend on your pages) and helping them find what they're looking for faster. This can also increase conversions because visitors are more likely to stay on your site longer if their first impression is positive rather than negative.* *(Source: UX Matters)
Why does page speed matter?
Page speed is one of the most important factors when it comes to ensuring your website performs well. It affects the user experience and can have a direct impact on your bottom line, as well as how long people stay on the site.
Here are some reasons why page speed matters:
Increases conversions by improving load time, reducing bounce rates and increasing conversion rate.
Improves rankings in search engine results pages (SERPs) because Google uses page speed as one of its ranking factors when evaluating websites for their quality overall – so if you’re not optimizing your site according to industry standards then expect poor performance from Google!
How to test page speed and get insights for improvements
Use tools like Pingdom, GTMetrix and Google PageSpeed Insights.
Test your site on different devices and browsers.
Test your site on a mobile data connection (e.g., 3G or 4G).
Test your site on an LTE connection (e.g., Verizon).
Test your site with ad blockers active or not to see how they affect page load times in general and specifically how they affect speed scores in particular cases where they're present at all times throughout the entire visit which could be significant when it comes time for users' computers/devices have many connections at once that can cause issues with loading pages quickly enough; however this isn't always true because there are ways around this issue so keep reading!
Our recommendations on how to improve page speed. A few proven tactics.
Our recommendations on how to improve page speed. A few proven tactics.
Use a content delivery network (CDN). If you don't know what a CDN is, read this article first. A CDN is basically an external server that caches your pages for faster loading (and in turn, lower latency). We recommend Rocket Loader's CDN service because it's reliable and easy to use.
Minify your CSS and JavaScript files with gulp-cssmin or Grunt taskkeeper respectively—these tools will minify, combine, minify all the stylesheets and scripts in your project into one file so they're easier for browsers to download; this will reduce page load times significantly! If you aren't using Gulp yet then check out our guide on how it can make life easier while still getting things done quickly without any fussing around with commands manually like before!
The best way to get the most out of your web development investment is by improving your page speed and implementing those changes.
The best way to get the most out of your web development investment is by improving your page speed and implementing those changes.
Improve page speed: This will improve the user experience, which means more conversions, revenue and rankings for you.
Use a Content Delivery Network (CDN): A CDN is a network of servers around the world that help deliver content faster than if it were sent from one location only. It can also decrease latency times due to server load or congestion on networks that are less reliable than what's available through a CDN—like those used by mobile devices when they're moving around in busy areas with lots of people using them at once!
Conclusion
We hope this article has helped you understand the importance of page speed and how to improve it. You can download our guide on improving page speed by clicking here.
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